Behind The Seekr
Why I Started The Seekr
Hi, I’m Enrique Sotto—father, writer, and someone who’s always been more of a seeker than an expert.
The idea for The Seekr didn’t come from a dramatic pivot or some perfectly timed epiphany. It started in the front seat of my car—just me and my son on a drive, windows down, and a million questions coming from the back.
“Why do cars cost more if they still go the same speed?”
“How do you know where you’re going if you’ve never been there before?”
“Why do adults say ‘someday’ so much?”
“Can you still be brave if you don’t know what to do?”
Those questions stuck. Not just because they were honest—but because I didn’t always have an answer. And the older I got, the more I realized that most of us are still asking questions like those. We just stop saying them out loud.
So I started seeking better answers—on life, on travel, on money, on how to move through the world with more clarity and less autopilot. That search turned into this site.
The Seekr is for people who don’t pretend to have it all figured out—but who keep showing up, asking smarter questions, and trying to live with a little more intention.
Made for the curious, the capable, and the still figuring it out.
It’s a space for asking better questions, thinking things through, and staying sharp in a world that moves too fast. Whether you’re confident, uncertain, or somewhere in between, we got you.
Auto
We won’t tell you which car is “best.” We will help you figure out what matters for your needs—and yes, we’ll explain what that weird dashboard light means.
Wellness
No perfect morning routines here. Just practical, real-life ways to feel better in the body and mind you’re living in today.
Travel
Less about “must-see” lists, more about building meaningful experiences—and having a solid backup plan when things inevitably go off-script.
Finance
Grounded in the idea that financial advice should help you sleep better, not just sound impressive in a conversation you didn’t want to be in anyway.
The Real People Behind The Seekr
While I may be the founder, The Seekr is shaped by a small team of writers, researchers, and contributors who are relentlessly curious—and just as committed to getting things right as they are to making them readable. Every piece goes through fact-checking and editorial review, because being relatable doesn’t mean being casual with the truth.
Gabrielle Cassio
Health and Wellness Writer
With years of experience in lifestyle publishing, Gabrielle brings a grounded approach to health—one that acknowledges burnout, celebrates small wins, and makes space for real-life balance. Her stories unpack everything from mental health shifts to movement motivation with the kind of nuance that feels like a deep breath.
Zoe Okafor
Travel & Wellness Explorer
Zoe writes at the intersection of movement and meaning—whether she’s deep-diving into wellness routines that actually work on the road or exploring how travel reshapes how we care for ourselves. A former health researcher turned full-time wanderer, she’s passionate about accessible, joy-fueled travel that doesn’t leave your wellbeing behind. She’s happiest with a carry-on in hand, chasing both flight deals and quiet moments of reflection around the world.
Chase Eaton
Senior Editor
Chase has written hundreds of guides on everything from how to spot a hidden airline fee to whether your smartwatch is lying to you. Known for his legendary taco-truck analogy, Chase might be the only senior editor who can explain compound interest and how to deadlift with good form.
Billy Wei
Auto Expert & Senior Contributor
Billy is a former financial advisor who traded spreadsheets for spark plugs. After years of helping clients make smarter money decisions, he realized one of the biggest budget busters wasn’t a latte—it was the car in their driveway.
Reese Morgan
Habits & Rituals Editor
Reese explores the everyday details that quietly shape our lives—from the mug you reach for in the morning to the boundaries you draw after 6 p.m. She’s drawn to the rhythm of intentional living, writing about rituals, micro-habits, and the gentle art of doing less with more meaning. Reese believes that small shifts make room for big peace—and she’s here for all of them.
Charity Moon
Money & Lifestyle Storyteller
Charity writes where financial wellbeing meets real life—how we spend, save, and protect our energy along the way. With roots in wellness journalism and a passion for making money talk feel human, she’s especially curious about what it costs to keep going and what it takes to slow down. Her stories blend budgeting with emotional clarity, designed for anyone trying to grow softer and smarter at the same time.
Our Promise
We don’t overcomplicate things. What you’ll find here is the kind of guidance I’d want my son to have one day—clear, useful, and honest enough to stand on its own. If we publish it, it’s because it adds something real. That’s the promise—and we stand behind it.