Behind The Seekr
Why I Started The Seekr
Hi, I’m Enrique Sotto—father, writer, and someone who’s always been more of a seeker than an expert.
The idea for The Seekr didn’t come from a dramatic pivot or some perfectly timed epiphany. It started in the front seat of my car—just me and my son on a drive, windows down, and a million questions coming from the back.
“Why do cars cost more if they still go the same speed?”
“How do you know where you’re going if you’ve never been there before?”
“Why do adults say ‘someday’ so much?”
“Can you still be brave if you don’t know what to do?”
Those questions stuck. Not just because they were honest—but because I didn’t always have an answer. And the older I got, the more I realized that most of us are still asking questions like those. We just stop saying them out loud.
So I started seeking better answers—on life, on travel, on money, on how to move through the world with more clarity and less autopilot. That search turned into this site.
The Seekr is for people who don’t pretend to have it all figured out—but who keep showing up, asking smarter questions, and trying to live with a little more intention.
Made For The Curious, The Capable, And The Still Figuring It Out.
It’s a space for asking better questions, thinking things through, and staying sharp in a world that moves too fast. Whether you’re confident, uncertain, or somewhere in between, we got you.
Auto
We won’t tell you which car is “best.” We will help you figure out what matters for your needs—and yes, we’ll explain what that weird dashboard light means.
Wellness
No perfect morning routines here. Just practical, real-life ways to feel better in the body and mind you’re living in today.
Travel
Less about “must-see” lists, more about building meaningful experiences—and having a solid backup plan when things inevitably go off-script.
Finance
Grounded in the idea that financial advice should help you sleep better, not just sound impressive in a conversation you didn’t want to be in anyway.
The Real People Behind The Seekr
While I may be the founder, The Seekr is shaped by a small team of writers, researchers, and contributors who are relentlessly curious—and just as committed to getting things right as they are to making them readable. Every piece goes through fact-checking and editorial review, because being relatable doesn’t mean being casual with the truth.
Gabrielle Cassio
Health and Wellness Writer
With years of experience in lifestyle publishing, Gabrielle brings a grounded approach to health—one that acknowledges burnout, celebrates small wins, and makes space for real-life balance. Her stories unpack everything from mental health shifts to movement motivation with the kind of nuance that feels like a deep breath.
With years of experience in lifestyle publishing, Gabrielle brings a grounded approach to health—one that acknowledges burnout, celebrates small wins, and makes space for real-life balance. Her stories unpack everything from mental health shifts to movement motivation with the kind of nuance that feels like a deep breath.
Zoe Okafor
Editorial Staff
Zoe’s first career was in health research, where she worked on clinical trials and public health education before realizing she wanted to change how people learn about wellness, not just what they’re told. Her work focuses on sustainable self-care, travel health, and financial well-being, especially in communities often overlooked by mainstream wellness media.
Zoe’s first career was in health research, where she worked on clinical trials and public health education before realizing she wanted to change how people learn about wellness, not just what they’re told. Her work focuses on sustainable self-care, travel health, and financial well-being, especially in communities often overlooked by mainstream wellness media.
Chase Eaton
Senior Editor
Chase has written hundreds of guides on everything from how to spot a hidden airline fee to whether your smartwatch is lying to you. Known for his legendary taco-truck analogy, Chase might be the only senior editor who can explain compound interest and how to deadlift with good form.
Chase has written hundreds of guides on everything from how to spot a hidden airline fee to whether your smartwatch is lying to you. Known for his legendary taco-truck analogy, Chase might be the only senior editor who can explain compound interest and how to deadlift with good form.
Billy Wei
Auto Expert & Senior Contributor
Billy is a former financial advisor who traded spreadsheets for spark plugs. After years of helping clients make smarter money decisions, he realized one of the biggest budget busters wasn’t a latte—it was the car in their driveway.
Billy is a former financial advisor who traded spreadsheets for spark plugs. After years of helping clients make smarter money decisions, he realized one of the biggest budget busters wasn’t a latte—it was the car in their driveway.
Reese Morgan
Assistant Editor
Reese is endlessly curious about the small routines that shape how we live—what we light in the morning, what we cancel in the evening, and how we protect our peace in between. Her writing explores slow living, habit-building, and simple joys, with a focus on creating space for ease in a world that constantly asks for more.
Reese is endlessly curious about the small routines that shape how we live—what we light in the morning, what we cancel in the evening, and how we protect our peace in between. Her writing explores slow living, habit-building, and simple joys, with a focus on creating space for ease in a world that constantly asks for more.
Charity Moon
Editorial Staff
With a background in wellness journalism and a longtime interest in financial resilience, Charity covers how your lifestyle and money habits intertwine—from the cost of burnout to budgeting for joy. Her content is designed for readers balancing ambition with rest, reminding them that financial health is a form of self-care.
With a background in wellness journalism and a longtime interest in financial resilience, Charity covers how your lifestyle and money habits intertwine—from the cost of burnout to budgeting for joy. Her content is designed for readers balancing ambition with rest, reminding them that financial health is a form of self-care.
Our Promise
We don’t overcomplicate things. What you’ll find here is the kind of guidance I’d want my son to have one day—clear, useful, and honest enough to stand on its own. If we publish it, it’s because it adds something real. That’s the promise—and we stand behind it.
Got A Question?
Curious about something? Still thinking about a topic you came across here? We’d love to know what’s on your mind.
Send a Message