A Letter From Our Founder
Hey there, fellow seeker —
I'm Enrique Sotto, and I'll skip the part where I tell you I've always been passionate about creating content. (Who writes that they accidentally stumbled into founding a website anyway?) The truth is, The Seekr exists because of a spectacularly humbling road trip through New Mexico that changed everything.
The $8,726 Lesson
Three years ago, I thought I had it all figured out—executive job, sleek German car, wellness retreats I never used, and a credit card strategy I wouldn’t shut up about.
Then came what my friends now call “The Breakdown Tour of 2022.”
Stranded on Route 66 outside Albuquerque, sweating through a performance shirt that lied about breathability, next to a car with a blown timing belt and no cell service—I realized just how unprepared I was. I’d missed known issues with the car, ignored my dad’s advice about an emergency kit, prioritized photo ops over fuel stops, and had no idea how my insurance worked.
A kind family in a beat-up minivan saved me. Carlos patched the car, Martha handed me trail mix, and their daughter roasted my car choice while showing me the reliability stats I should’ve checked.
Two days and thousands of dollars later, it hit me: I’d mastered the appearance of being informed—and neglected the stuff that actually matters.
Our mission
Made for the curious, the capable, and the still figuring it out.
What The Seekr Is
The Seekr was never meant to showcase certainty. That New Mexico trip made it clear how much I still have to uncover. It’s about learning with intention, not pretending to already know it all.
🚘
Auto
We won’t tell you which car is “best.” We will help you figure out what matters for your needs—and yes, we’ll explain what that weird dashboard light means.
🌻
Wellness
No perfect morning routines here. Just practical, real-life ways to feel better in the body and mind you’re living in today.
✈️
Travel
Less about “must-see” lists, more about building meaningful experiences—and having a solid backup plan when things inevitably go off-script.
💲
Finance
Grounded in the idea that financial advice should help you sleep better, not just sound impressive in a conversation you didn’t want to be in anyway.
The Real People Behind The Seekr
While I may be the founder (and frequent cautionary tale), The Seekr is shaped by a small team of writers, researchers, and contributors who are relentlessly curious—and just as committed to getting things right as they are to making them readable. Every piece goes through fact-checking and editorial review, because being relatable doesn’t mean being casual with the truth.
Gabrielle Cassio
Health and Wellness Writer
With years of experience in lifestyle publishing, Gabrielle brings a grounded approach to health—one that acknowledges burnout, celebrates small wins, and makes space for real-life balance. Her stories unpack everything from mental health shifts to movement motivation with the kind of nuance that feels like a deep breath.
With years of experience in lifestyle publishing, Gabrielle brings a grounded approach to health—one that acknowledges burnout, celebrates small wins, and makes space for real-life balance. Her stories unpack everything from mental health shifts to movement motivation with the kind of nuance that feels like a deep breath.
Zoe Okafor
Editorial Staff
Zoe’s first career was in health research, where she worked on clinical trials and public health education before realizing she wanted to change how people learn about wellness, not just what they’re told. Her work focuses on sustainable self-care, travel health, and financial well-being, especially in communities often overlooked by mainstream wellness media.
Zoe’s first career was in health research, where she worked on clinical trials and public health education before realizing she wanted to change how people learn about wellness, not just what they’re told. Her work focuses on sustainable self-care, travel health, and financial well-being, especially in communities often overlooked by mainstream wellness media.
Chase Eaton
Senior Editor
Chase has written hundreds of guides on everything from how to spot a hidden airline fee to whether your smartwatch is lying to you. Known for his legendary taco-truck analogy, Chase might be the only senior editor who can explain compound interest and how to deadlift with good form.
Chase has written hundreds of guides on everything from how to spot a hidden airline fee to whether your smartwatch is lying to you. Known for his legendary taco-truck analogy, Chase might be the only senior editor who can explain compound interest and how to deadlift with good form.
Billy Wei
Auto Expert & Senior Contributor
Billy is a former financial advisor who traded spreadsheets for spark plugs. After years of helping clients make smarter money decisions, he realized one of the biggest budget busters wasn’t a latte—it was the car in their driveway.
Billy is a former financial advisor who traded spreadsheets for spark plugs. After years of helping clients make smarter money decisions, he realized one of the biggest budget busters wasn’t a latte—it was the car in their driveway.
Reese Morgan
Assistant Editor
Reese is endlessly curious about the small routines that shape how we live—what we light in the morning, what we cancel in the evening, and how we protect our peace in between. Her writing explores slow living, habit-building, and simple joys, with a focus on creating space for ease in a world that constantly asks for more.
Reese is endlessly curious about the small routines that shape how we live—what we light in the morning, what we cancel in the evening, and how we protect our peace in between. Her writing explores slow living, habit-building, and simple joys, with a focus on creating space for ease in a world that constantly asks for more.
Charity Moon
Editorial Staff
With a background in wellness journalism and a longtime interest in financial resilience, Charity covers how your lifestyle and money habits intertwine—from the cost of burnout to budgeting for joy. Her content is designed for readers balancing ambition with rest, reminding them that financial health is a form of self-care.
With a background in wellness journalism and a longtime interest in financial resilience, Charity covers how your lifestyle and money habits intertwine—from the cost of burnout to budgeting for joy. Her content is designed for readers balancing ambition with rest, reminding them that financial health is a form of self-care.
Our Promise
We can't promise you'll never break down in New Mexico. But we can promise that everything we publish passes what we call the "Carlos and Martha Test": Would the people who helped me when I was stranded find this information useful, respectful of their intelligence, and worth their limited time?
If not, we keep working until it does.
Because seeking isn't about having all the answers—it's about asking better questions and being honest about the answers, even when they're not what we hoped to hear. So that's us. Imperfect. Still learning. Dedicated to sharing what actually works rather than what sounds impressive.
Got a Question?
Curious about something? Still thinking about a topic you came across here? We’d love to know what’s on your mind.